The mystery preceding Transformers: What is 1-18-08?Due to overwhelming demand (thank you, both of you), I'm finally going to fulfill my promise to discuss the mysterious trailer that preceded
Transformers. You know the one, where the young hipsters are having a going away party in NYC when things go wrong in the city and ends with a distinctive piece of New York architecture flying through the air. I don't have any particular inside information, I've just distilled what I've found around the net. I have to tell you, the geek world is in an uproar about this, and the biggest noise about the whole thing is:
how the hell did we not know about this?When J.J. Abrams signed with Paramount, it was assumed it was to reboot
Star Trek. And while he is working on that, what with
Sylar being cast as Spock, what we didn't know is that his Bad Robot production company was quietly working on something...else. It's a project code named
CLOVERFIELD. Here's the rough idea: imagine the events of a Godzilla movie. Not the horrible Matthew Broderick outruns the monster in a cab movie, but the idea of a giant creature attacking New York. In the past, in movies like that or even the similar idea in something like
Independence Day, we've followed the major people, the hero with information on stopping the beast or the soldier who figures out the weakness or the President who
rallies the forces together to strike back. And it's all done with perfect camera angles, high sweeping shots and expensive
slo-
mo's of buildings being destroyed.
But what if the same story was told from ground level, by the people running in fear, by a group of regular people on the street with off the shelf video, a documentary put together after the fact like war footage. Yes, it'll be grainy. Yes, it'll be shaky cam. Yes, people will be mentioning
Blair Witch more than anyone has in the last ten years. But think of the idea. It's using the
DIY mentality of
cel phone cameras and
insta-journalism to tell an old story in a brand new way. Details on the movie are few and far between. This won't be the next
Van Helsing or
The Day After Tomorrow. It's designed to be lean and fast, down and dirty. Personally I can't wait. I'll leave you with the image released at Comic Con. Talk amongst yourselves.